Module 10.1: Motivation

Module 10.1: Discussion Preparation

This module contains the reading assignment and instructions for the group discussion for this week.

Revisit the Syllabus section "First part of the week" for a reminder of the instructions for this part of the assignment.

Readings

Read the following articles on Walmart:

Gogoi, P. (2008) A Wal-Mart PR Issue Brews Anew. Business Week Online, April 1, 2008.

Zimmerman, A. & McWilliams, G. (2007) Inside Wal-Mart's 'Threat Research' Operation. Wall Street Journal, Eastern Edition, Vol. 249, Issue 78, pB1-B2, April 4, 2007.

Gunther, M., (2006) The Green Machine, Fortune Magazine, August 7, 2006.

Note: You can find these articles through the UI library website. Use the EBSCO database to find full articles from the Wall Street Journal. Magazines such as Fortune and Business Week usually have their article available on the websites too.