Read:
1. First, review the course homepage, the syllabus and the
schedule.
2. Read the following article:
(2008) How Google Fuels Its Idea Factory, April
29, 2008 [available at
http://www.businessweek.com/magazine/content/08_19/b4083054277984.htm?chan=rss_topStories_ssi_5].
Elgin, B. (2005) Managing Google's Idea Factory; Marissa
Mayer helps the search giant out-think its rivals,
BusinessWeek, Vol. 3953, pp. 88.
Note: you can find the Elgin article through the UI
library
website or at the BusinessWeek website.
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