Advertising (B.A. OR B.S. *)
Required course work includes the university requirements (see regulation J-3), the School of Journalism and Mass Media core, and the following:
Principles of Advertising (3 cr) |
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Advertising Creativity (3 cr) |
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Advertising Media Planning (3 cr) |
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Advertising Campaign Strategy (3 cr) |
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The Advertising Agency (3 cr) |
(Advertising majors are encouraged to apply for the Advertising Competition Team, JAMM 469.)
Electives to total 128 credits for the degree