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Advertising (B.A. OR B.S. *)

Required course work includes the university requirements (see regulation J-3), the School of Journalism and Mass Media core, and the following:

JAMM 265

Principles of Advertising (3 cr)

JAMM 361

Advertising Creativity (3 cr)

JAMM 364

Advertising Media Planning (3 cr)

JAMM 466

Advertising Campaign Strategy (3 cr)

JAMM 468

The Advertising Agency (3 cr)

(Advertising majors are encouraged to apply for the Advertising Competition Team, JAMM 469.)

Courses to total 120 credits for this degree