Marketing Minor
Marketing (3 cr) |
One of the following (3-4 cr):
Principles of Microeconomics (3 cr) |
|
Foundations of Econ Analysis (4 cr) |
Four courses from the following (12 cr):
Managerial Economics: Consumption & Markets (3 cr) |
|
Introduction to Sales (3 cr) |
|
Consumer Behavior (3 cr) |
|
Promotional Strategy (3 cr) |
|
Marketing Research and Analysis (3 cr) |
|
Personal Selling and Sales Force Management (3 cr) |
|
Pricing Strategy and Tactics (3 cr) |
|
Retail Distribution Management (3 cr) |
|
Marketing Channels Management (3 cr) |
|
Services Marketing (3 cr) |
|
Product Development and Brand Management (3 cr) |
|
Retail Merchandising for Marketing Education (3 cr) |
|
Econometrics (3 cr) |
|
Evaluation of Apparel and Textiles (3 cr) |
|
Consumer Economic Issues (3 cr) |
|
Food Product Development (3 cr) |
|
Public Relations Campaign Design (3 cr) |
|
Advertising Campaign Strategy (3 cr) |
|
Sample Survey Methods (3 cr) |
Courses to total 18 credits for this minor