Use the following template to generate ideas and outline the
Audience Analysis Essay.
(Group
Member Names)
ENGL 313, Sect. ____
WA #2
Drake
(Date)
(Title:
Policy Name)
Policy Description
A)
(Describe the organization your group works for and the specific office title of
your group; who do you represent, and what is your authority to either issue
this policy or write the letters?)
B)
(Describe the policy as it would appear in the employee handbook. Use detail
adequate to actual enforcement: inform readers of why, what, who, how, and when
the policy will be enforced.)
C) (In
a brief sentence, list the three audiences most affected by the policy and
analyzed in the essay.)
General
Information
Audience A Analysis: (Audience Name)
A)
Practical and Informational Concerns
(Describe how this audience will be affected by your policy on a practical
basis: what changes will they need to make to conform to the policy?)
(How
easy will it be for the audience to make this change? Are there economic,
staffing, time or legal constraints or concerns?)
(What
minimum info does the audience need to know in order to conform to the policy?
What does the audience already know related to the policy?)
(What
is the most cost effective means of ensuring all members of the audience hear of
the policy? How will you disperse the information at a minimum cost to your own
office while ensuring the information is widely available?)
(Where
can you steer your audience for more information concerning this policy, such as
other offices, phone numbers, web-sites etc.?)
B)
Values and Reader Benefits
(What
core values does the audience hold and how will these affect its perception of
the policy?)
(How
will you address these core values in the letter? Describe how you can appeal to
these same core values in a way that will help the audience see that the policy
actually serves these values. )
List
and describe the specific reader benefits the audience receives by conforming to
the policy:
●
Extrinsic Reader Benefits
●
Intrinsic Reader Benefits
Audience B Analysis: (Audience Name)
(Repeat
steps and format from "Audience A")
Audience C Analysis: (Audience Name)
(Repeat
steps and format from "Audience A")
C)
Relationship Concerns
(How
does the audience perceive itself in relation to your own group? What
level of formality will work best with this group? Do you have the power
to make them comply? Do they seem themselves as peers, subordinates,
superiors? Is your existing relationship strictly professional or one of
co-operating equals? Do they fear, love, loath your organization?
Are you tied to a common purpose or competing for the same slice of shrinking
fiscal pie? Etc etc and so on.)
(What
previous policies, correspondence or actions issued by your group might effect
the manner this audience perceives its relationship with you and/or its
willingness to either trust your position on this policy or wish to comply with
your wishes? If you don't know the answer to this question, ask around and
do some research, or, for this assignment, at least use your imagination and
invent some.)
(How
willing and likely is the audience to conform to the policy; that is, what are
the odds are that they'll simply or eventually break your rules?)
(Damage
Control: what are your deepest fears concerning how the audience might use your
own policy against you to undermine your authority or to gain power of their
own? Consider administrative, legal, political, and media "counter-attacks" you
would like to avoid in order to protect your own image and ensure no further
hassles.)
D)
Positive Emphasis
(From
what you've described above, what is the very worst part of your policy in terms
of this specific audience; what element or detail are they most likely to
dislike, avoid, ignore, rebel against etc. and how will can you use positive
emphasis to minimize these negative aspects?)