Use the following template to generate ideas and outline the Audience Analysis Essay.

(Group Member Names)
ENGL 313, Sect. ____
WA #2
Drake
(Date)

(Title: Policy Name)

Policy Description

A) (Describe the organization your group works for and the specific office title of your group; who do you represent, and what is your authority to either issue this policy or write the letters?)

B) (Describe the policy as it would appear in the employee handbook. Use detail adequate to actual enforcement: inform readers of why, what, who, how, and when the policy will be enforced.)

C) (In a brief sentence, list the three audiences most affected by the policy and analyzed in the essay.)

General Information

Audience A Analysis: (Audience Name)

A) Practical and Informational Concerns

(Describe how this audience will be affected by your policy on a practical basis: what changes will they need to make to conform to the policy?)

(How easy will it be for the audience to make this change? Are there economic, staffing, time or legal constraints or concerns?)

(What minimum info does the audience need to know in order to conform to the policy? What does the audience already know related to the policy?)

(What is the most cost effective means of ensuring all members of the audience hear of the policy? How will you disperse the information at a minimum cost to your own office while ensuring the information is widely available?)

(Where can you steer your audience for more information concerning this policy, such as other offices, phone numbers, web-sites etc.?)

B) Values and Reader Benefits

(What core values does the audience hold and how will these affect its perception of the policy?)

(How will you address these core values in the letter? Describe how you can appeal to these same core values in a way that will help the audience see that the policy actually serves these values. )

List and describe the specific reader benefits the audience receives by conforming to the policy:

● Extrinsic Reader Benefits

● Intrinsic Reader Benefits

Audience B Analysis: (Audience Name)

(Repeat steps and format from "Audience A")

Audience C Analysis: (Audience Name)

(Repeat steps and format from "Audience A")

C) Relationship Concerns

(How does the audience perceive itself in relation to your own group?  What level of formality will work best with this group?  Do you have the power to make them comply?  Do they seem themselves as peers, subordinates, superiors?  Is your existing relationship strictly professional or one of co-operating equals?  Do they fear, love, loath your organization?  Are you tied to a common purpose or competing for the same slice of shrinking fiscal pie?  Etc etc and so on.)

(What previous policies, correspondence or actions issued by your group might effect the manner this audience perceives its relationship with you and/or its willingness to either trust your position on this policy or wish to comply with your wishes?  If you don't know the answer to this question, ask around and do some research, or, for this assignment, at least use your imagination and invent some.)

(How willing and likely is the audience to conform to the policy; that is, what are the odds are that they'll simply or eventually break your rules?)

(Damage Control: what are your deepest fears concerning how the audience might use your own policy against you to undermine your authority or to gain power of their own? Consider administrative, legal, political, and media "counter-attacks" you would like to avoid in order to protect your own image and ensure no further hassles.)

D) Positive Emphasis

(From what you've described above, what is the very worst part of your policy in terms of this specific audience; what element or detail are they most likely to dislike, avoid, ignore, rebel against etc. and how will can you use positive emphasis to minimize these negative aspects?)