Drake English 313
Intrinsic
Benefits Motivate Audiences
Basic Intrinsic
Reader Benefit Types:
Long
Term Gain Over Short Term Pleasure
Health:
physical and mental: Relief from stress, anger, guilt, hassles
Self-respect
and Pride:
"A mind is a terrible thing to waste."
Community
and National Respect and Pride
(self sacrifice for greater good: nationalism, corporate culture, school pride,
fraternities/sororities)
Love:
Responsibility to others and one's environment.
Justice,
Morality, Ethics, Constitutional, Secular or Religious Values.
Examples:
Teaching:
"The children are our future."
Peace
Corps: "This is what I call real life graduate school."
"Redefine your world."
Army:
"Be all that you can be."
Navy:
"It's not just a job; it's an adventure."
College
Athletics: "Vandal Pride!"
Teen Smoking Ad Campaign
These can be powerful motivating tools:
Martin
Luther King: "Everybody can be great, because everybody can serve."
"Goddam
it, you'll never get the Purple Heart hiding in a foxhole! Follow me!"
- Captain Henry P. "Jim" Crowe (Guadalcanal, January 13, 1943)
"Among
the men who fought on Iwo Jima, uncommon valor was a common virtue."
- Fleet Admiral Chester W. Nimitz (March 16, 1945)
"Sure,
we want to go home. We want this war over with. The quickest way to get it over
with is to go get the bastards who started it. The quicker they are whipped, the
quicker we can go home. The shortest way home is through Berlin and Tokyo. And
when we get to Berlin, I am personally going to shoot that paper hanging
son-of-a-bitch Hitler. Just like I'd shoot a snake!"
- General George S. Patton, Jr (addressing to his troops before Operation
Overlord, June 5, 1944)
Adolf
Hitler: " Deutschland Uber Alles!"
(and not all powerful motivation is good)