Audience
Analysis Evaluation Cover Sheet
Policy
Name: ________________________________________________________________________
___/15 Policy Description:
Does the Essay:
___ Describe the organization your group works for
and the specific office title of your group; who do you represent, and what is
your authority to either issue this policy or write the letters?
___ Describe the policy as it would appear in the
employee handbook. Use detail adequate to actual enforcement: inform readers of
why, what, who, how, and when the policy will be enforced.
___ Briefly list the three audiences most affected by
the policy and analyzed in the essay.
Audience
Analysis: Does the Essay:
___
/10 Address Practical and Informational Concerns
___ Describe how each audience will be affected by
your policy on a practical basis: what changes will they need to make to conform
to the policy?
___ How easy will it be for each audience to make
this change? Are there economic, staffing, time or legal constraints or
concerns?
___ What minimum info does each audience need to know
in order to conform to the policy? What does the audience already know related
to the policy?
___ What is the most cost effective means of ensuring
all members of each audience hear of the policy? How will you disperse the
information at a minimum cost to your own office while ensuring the information
is widely available?
___ Where can you steer your audiences for more
information concerning this policy, such as other offices, phone numbers,
web-sites etc.?
___ Describe the bare minimum, absolutely central
information each audience must receive
and read in order to comply with your demand?
___ How will you be absolutely certain that the
audience has read, understood and is ready to act on this key information?
___ /20 Address Relationship Concerns
___ How does each audience perceive itself in
relation to your own group?
___ How relationship will affect acceptance of
current policy?
___ How willing and likely is the audience to conform
to the policy?
___ Damage Control. How could each audience fight
back, and how can you avoid it?
___/10
Address Positive Emphasis
What is the worst part of your policy in terms of
this specific audience? How will can you spin this in a positive way to minimize
the negative aspects?
___/15
Address Audience Values and You Attitude
___ What core values does each audience hold and how
will these affect its perception of the policy?
___ How will you address these core values in the
letter?
___/15
Address the Need for Reader Benefits
___ List and describe the specific intrinsic reader
(and extrinsic)
benefits each audience receives by conforming to the policy.
___/15
Formatting, Editing, Clarity of Writing
____/100 x 2 =
Total Points