A project completed through the College of Education at the University of Idaho


Idaho Business and Marketing Education: Standards and Crosswalk


Standards. Idaho's Professional-Technical Education (PTE) Business Standards were originally established in the late 1990's and derived and adapted from the National Business Education Standards produced by the National Business Education Association (NBEA). Additional national standards development/revision occurred during 2007 and 2008 by NBEA and MBA Research that lead to two distinct sets of national standards, one being the NBEA's 2007 National Standards for Business Education, and the other being MBA Research's 2008 Standards for Marketing, Finance, and Management and Administration. The new and updated national standards served as a catalyst to update and revise Idaho's PTE Business Standards. Idaho teachers reviewed and revised Idaho's original standards using the national standards to inform the revision. The standards are presented in two ways, the first is by subject area (Accounting, Business Law, etc.), and the second is by association with specific classes where they serve as "Essential Learning Outcomes" (see "Courses with Essential Learning Outcomes").

Crosswalk. During 2008, the Idaho Division of Professional-Technical Education (IDPTE) published new/revised “Pathways" (a.k.a., "Programs of Study”) associated with "cluster" areas for Business and Marketing Education programs. The courses within these pathways have been reviewed and essential learning outcomes (i.e., Idaho PTE Business Standards) associated with them.

Business Standards

Courses with Essential Learning Outcomes

 Clusters and Pathways

Individual Idaho PTE courses with associated essential learning outcomes.

Idaho PTE courses organized by clusters & pathways.

This project was funded through grants from the Idaho Division of Professional-Technical Education. Special thanks to all the individuals who contributed time, hard work, and information to this project. Additional acknowledgements and history of the project have been provided here.
     

Supplemental information and references that may be of interest to business and marketing educators.
IDPTE

The Idaho Division of Professional-Technical Education

ACTE

Association for Career and Technical Education. The strength of ACTE is reflected in its diverse membership composed of more than 28,000 career and technical educators, administrators, researchers, guidance counselors and others involved in planning and conducting career and technical education programs at the secondary, post-secondary and adult levels.
BPA

Business Professionals of America national website.

Business Technology Curriculum

A website that provides a wide variety of curriculum materials to support business and marketing education. The materials are free for teachers to use and duplicate as is necessary to support their classroom activities.

CTEI

Career and Technical Educators of Idaho. The Career and Technical Educators of Idaho is your state career and technical organization comprised of affiliated divisions representing all fields of career and technical education.

Council on Economic Education

The Council for Economic Education offers comprehensive, best-in-class K-12 economic and personal finance education programs, including the basics of entrepreneurship, consisting of teaching resources across the curriculum, professional development for teachers, and nationally-normed assessment instruments.
DECA

DECA national website.

ISTE

 

The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy, and leadership for innovation. A nonprofit membership organization, ISTE provides leadership and service to improve teaching, learning, and school leadership by advancing the effective use of technology in PK–12 and teacher education.
MBA Research

Previously known as MarkED. Excellent curriculum resources and a source for national business standards..

NABTE

The National Association for Business Teacher Education (NABTE) is the institutional division of NBEA. The primary purpose of the organization is to promote business teacher education by providing national leadership and services to its member institutions and business teacher educators.
NBEA

National Business Education Association. Excellent curriculum resources and a source of national business standards.


Principle Investigator / Project Director:

The original Idaho PTE standards work from which this project evolved was directed and supervised by:

Dr. Allen Kitchel
Business & Marketing Teacher Education
University of Idaho
Box 444021, ITED 15-G
Moscow, Idaho 83844-4021
(208) 885-4437
akitchel@uidaho.edu

Dr. Marty Yopp
Business & Marketing Teacher Education
University of Idaho
322 E. Front Street Boise Center
Boise, Idaho 83702
(208) 364-9918
myopp@uidaho.edu

Spring 2009 Assistant Project Coordinator

  

Jennifer Stubbers
University of Idaho

  

Spring 2008 Assistant Project Coordinator

  

Ryan McNab, M.Ed.
University of Idaho

  

For more information about the University of Idaho, the College of Education, and the University of Idaho's Business and Marketing Teacher preparation program click on the following links: