Q1
What was the name of the outfitter you used?
or
I don't remember
Please rate your experience with each aspect of your rafting trip:
Q2
High quality rafting equipment
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q3
Appearance of outfitter facilities
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
I did not have any experience with the facilities
Q4
Having experienced challenging rapids
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q5
That my guide looked like a "river guide"
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q6
Guides who were responsive to my individual needs
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q7
Quantity of the food provided
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q8
Quality of the food provided
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q9
Guide skill level
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q10
Development of my rafting skills
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q11
Fun entertainment off of the river
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q12
Helpfulness of the person/s taking my reservation
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
I did not correspond with such a person
Q13
Staying warm
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q14
Having access to alcoholic beverages (NOTE: This question applies
only to Salmon River customers)
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Please rate each aspect of your rafting experience in terms of how
important it was to you BEFORE your trip and then rate your
ACTUAL experience with it:
Q15
Having good communication with my guide
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q16
To be with my friends/family
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q17
Guide knowledge of the area
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q18
Feeling safe on the river
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q19
To experience a
thrill
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q20
To be with people who have interests similar to mine
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q21
To avoid
everyday responsibilities for a while
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q22
To see wildlife
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q23
To get away from
the usual demands of life
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q24
To experience a sense
of adventure
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q25
To be close to
nature
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q26
To feel as though I'm
on "river time"
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q27
To be where things are natural
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q28
To share activities with my family/friends
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q29
To enjoy the
scenery
How important was it?
1 Not at all important
2
3
4
5 Moderately important
6
7
8
9 Extremely Important
How would you rate it for this trip?
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Please answer the following questions about your overall impressions
of your rafting experience:
Q30
Based on everything I know about the outfitter I used, I would rate
the overall quality of the outfitter as:
Overall rating
1 Very Poor
2
3
4
5 Average
6
7
8
9 Excellent
Q31
I would take more trips with the
outfitter in upcoming years.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q32
When compared to perceptions I have
of companies that provide similar services, this outfitter
is:
Overall rating
1 Inferior
2
3
4
5 Average
6
7
8
9 Superior
Q33
I did the right thing by deciding to
have a rafting experience.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q34
I believe that the price I paid for
my rafting trip was a reasonable one.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q35
I would recommend the outfitter to
someone looking to go on a rafting trip.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q36
I enjoyed my whitewater rafting
experience.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q37
From start to finish, this outfitter
exceeded my expectations of service.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q38
In comparison to my perception of
other outfitters’ pricing and services, I believe I received a “fair
deal.”
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Almost Done
Thank you again!
Q39
I think of the outfitter
I'm reporting on as “my” outfitter.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q40
The benefits of my
rafting trip outweighed its costs.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q41
My choice to experience a rafting trip was a wise one.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q42
The quality of the service provided
by this outfitter is outstanding.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q43
Overall, I believe I
received a good value for my money on my rafting trip.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q44
The outfitter I'm
reporting on is my favorite outfitter.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q45
Overall, I was satisfied with my
whitewater rafting trip experience.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Q46
I would say positive
things about the outfitter I used to other people.
Overall rating
1 Strongly Disagree
2
3
4
5 Neither Agree Nor Disagree
6
7
8
9 Strongly Agree
Final section: Information about you (confidential).
Q47
What sources of information did you use when selecting this
outfitter? (Please check all that apply)
Referral
from friend/family/coworker
Hotel/local
recommendation
Past
experience with outfitter
Magazine/Article
If so, which one/s?
Organization/Club
If so, which one/s?
Brochures
If so, where did you find them?
Internet
If so, how did you come to find the website?
Other: Please
explain
I was not
responsible for or aware of the outfitter selection process
Q48
About how much did you pay (per person) for your trip?
Q49
Which of the following best describes your total family income
before taxes in 2004?
Under
$20,000
$20,000 -
40,000
$40,001 -
60,000
$60,001 -
80,000
$80,001
- 120,000
$120,001
- 160,000
Over
$160,000
Q50
Since your rafting trip, have you said anything positive about the
specific
outfitter you used to anyone?
No
Yes, to
1 person
Yes, to
between 2 and 5 people
Yes, to
between 6 and 10
Yes, to
more than 11 people
Q51
Since your rafting trip, have you said anything negative about the
specific outfitter you used?
No
Yes, to 1 person
Yes, to between 2 and
5 people
Yes, to between 6
and 10
Yes, to more than 11
people
Q52
If you take another rafting trip, how likely are you to return to
the same river?
How Likely?
1 Highly Unikely
2
3
4
5 Moderately Likely
6
7
8
9 Highly Likely
Q53
What one thing, if anything, could your outfitting service or guide
have done to improve your overall experience?
Q54
Please feel free to add any other information you think would be
valuable for outfitters to know about your rafting experience.
Q55
Finally, please provide your FULL NAME and the name
of the river you rafted: (This is critical
so that we can match your responses to the survey you took before
your rafting trip and so we can enter your name in the life
jacket drawing!)
Which river did you raft?
Arkansas River
Salmon River
****winner will be notified via email In January****