Completely Randomized Factorial (CRF) Design
A design with more than one factor is a factorial design if all factor-level combinations are used in the experiment.
Advantages
Hot Dog Example
Taste is investigated as we vary the type of meat (beef, chicken, or pork) and the level of sodium (Low, Medium, and High). There are two strategies:
One-at-a-time strategy
Run two separate experiments, each with 9 subjects. Here is the ANOVA table:
Source SS df Meat type SST 2 Error SSE 6 Total TSS 8
Suppose the meat means are: B 8.2, C 7.8, P 7.2 and the sodium means are: L 7.2, M 8, H 8
Factorial strategy
Still using 18 subjects, but with 2 at each of 9 meat-sodium combinations. Here is the ANOVA table:
Source SS df Meat type SSA 2 Salt type SSB 2 Meat*Salt SSA*B 4 Error SSE 9 Total TSS 17
Note that the Error sum of squares has more degrees of freedom than with the one-at-a-time experiments.