Consider the questions taken from Jean Kilbourne below when evaluating advertising included in your News Notebook:

1. Are women in some way silenced in the ad?

2. Are women visually dismembered in the ad?

3. Are parts of a woman's body used to sell a product or idea?

4. Are women portrayed as children in the ad? How old do you think the model in this ad is?

5. Are women portrayed as objects/things in the ad?

6. Who is the ad trying to target?

7. What is the ad trying to sell?

8. Does the woman in the ad look like she is capable of defending herself?

9. Does the ad represent a threat or implied threat to the woman?