Marketing (B.S.Bus.)
Required course work includes the university requirements (see regulation J-3), the college requirements, and:
Buyer Behavior (3 cr) |
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Marketing Research and Analysis (3 cr) |
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Marketing Management (3 cr) |
One of the following communication courses (3 cr):
Interpersonal Communication (3 cr) |
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Organizational Communication (3 cr) |
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Communication and the Small Group (3 cr) |
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Conflict Management (3 cr) |
Tier 1 Marketing Electives: Nine credits of the following courses (9 cr):
Promotional Strategy (3 cr) |
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Personal Selling and Sales Force Management (3 cr) |
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Pricing Strategy and Tactics (3 cr) |
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Retail Distribution Management (3 cr) |
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Marketing Channels Management (3 cr) |
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Services Marketing (3 cr) |
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Vandal Solutions (1-6 cr, max 6) |
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International Marketing (3 cr) |
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Product Development and Brand Management (3 cr) |
Tier 2 Business Elective: one upper division (300-400 level) CBE, statistics, or mathematics courses, (excluding Bus 301, Bus 311, Bus 321, Bus 350, Bus 370.) (3 cr)
And one of the following emphases/options:
A. General Marketing Emphasis
Research Elective: select a total of three credits from the following courses (3 cr)*:
Survey of Calculus or |
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Analytic Geometry and Calculus I (4 cr) |
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Linear Algebra (3 cr) |
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Probability Theory (3 cr) |
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Statistical Analysis (3 cr) |
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Sample Survey Methods (3 cr) |
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Econometrics (3 cr)** |
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Nonparametric Statistics (3 cr) |
Other research methods class as approved by your advisor and the marketing area
Electives to total 128 cr for the degree
*Note: Courses that are used to satisfy the CBE General Core Mathematics requirement may not be used to fulfill the Research Elective.
**Note: Stat 433/Econ 453 Econometrics does not satisfy the Upper Division Economics requirement if used to satisfy the Research Elective.
B. Entrepreneurship Emphasis
Enterprise Accounting (3 cr) |
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Entrepreneurship (3 cr) |
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New Venture Creation (3 cr) |
Entrepreneurship Practicum/Internship/Vandal Solutions (3 cr)
Electives to total 128 cr for the degree
C. PGA Golf Management Option
Introduction to PGA Golf Management (2 cr) |
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PGA Golf Management I (2 cr) |
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PGA Golf Management II (2 cr) |
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Internship (2 cr) |
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PGA Golf Management III (2 cr) |
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Food & Beverage Hospitality with Lab (4 cr) |
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Internship (6 cr) |
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Retail Distribution Management |
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Golf and Sports Turf Management (3 cr) |
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Teaching Golf I (2 cr.) |
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Teaching Golf II (2 cr) |
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Teaching Golf III (2 cr) |
Research Elective: select a total of three credits from the following courses (3 cr)*:
Survey of Calculus or |
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Analytic Geometry and Calculus I (4 cr) |
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Linear Algebra (3 cr) |
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Probability Theory (3 cr) |
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Statistical Analysis (3 cr) |
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Sample Survey Methods (3 cr) |
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SAS Programming (3 cr) |
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Econometrics (3 cr)** |
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Nonparametric Statistics (3 cr) |
Other research methods class as approved by your advisor and the marketing area
Students must pass the PGA Player Ability Test
Electives to total 136 cr for the degree
*Students must have a 12.0 handicap or better to enter this program. Students must also be a U.S. citizen to be eligible for PGA membership.
**Note: You may not use the courses you took to complete your CBE General Core Mathematics requirement to fulfill the Research Elective.
***Note: Stat 433/Econ 453 Econometrics does not satisfy the Upper Division Economics requirement if used to satisfy your Research Elective.