Marketing (B.S.Bus.)
Required course work includes the university requirements (see regulation J-3), the college requirements, and:
Consumer Behavior (3 cr) |
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Marketing Research and Analysis (3 cr) |
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Marketing Management (3 cr) |
And one of the following emphases/options:
A. General Marketing Emphasis
One of the following communication courses (3 cr):
Interpersonal Communication (3 cr) |
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Organizational Communication (3 cr) |
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Communication and the Small Group (3 cr) |
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Conflict Management (3 cr) |
One upper division (300-400 level) CBE, statistics, or mathematics courses, (excluding Bus 301, Bus 311, Bus 321, Bus 350, Bus 370.) (3 cr)
Tier 1 Marketing Electives:
One of the following (3 cr):
Services Marketing (3 cr) |
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Product Development and Brand Management (3 cr) |
One of the following (3 cr):
Introduction to Sales (3 cr) |
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Promotional Strategy (3 cr) |
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Personal Selling and Sales Force Management (3 cr) |
One of the following (3 cr):
Retail Distribution Management (3 cr) |
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Marketing Channels Management (3 cr) |
One of the following (3 cr):
Pricing Strategy and Tactics (3 cr) |
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Intermediate Microeconomic Analysis (3 cr)* |
Courses to total 120 credits for this degree
*Note: Econ 352 cannot be used to also satisfy the upper-division economics requirement.
B. Entrepreneurship Emphasis
One of the following communication courses (3 cr):
Interpersonal Communication (3 cr) |
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Organizational Communication (3 cr) |
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Communication and the Small Group (3 cr) |
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Conflict Management (3 cr) |
One upper division (300-400 level) CBE, statistics, or mathematics courses, (excluding Bus 301, Bus 311, Bus 321, Bus 350, Bus 370.) (3 cr)
Enterprise Accounting (3 cr) |
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Entrepreneurship (3 cr) |
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New Venture Creation (3 cr) |
Tier 1 Marketing Electives: Three credits of the following courses (3 cr):
Promotional Strategy (3 cr) |
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Personal Selling and Sales Force Management (3 cr) |
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Pricing Strategy and Tactics (3 cr) |
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Retail Distribution Management (3 cr) |
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Marketing Channels Management (3 cr) |
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Services Marketing (3 cr) |
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Vandal Solutions (1-6 cr, max 6) |
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International Marketing (3 cr) |
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Product Development and Brand Management (3 cr) |
Entrepreneurship Practicum/Internship/Vandal Solutions (3 cr)
Courses to total 120 credits for this degree
C. PGA Golf Management Option
Introduction to PGA Golf Management (2 cr) |
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PGA Golf Management I (2 cr) |
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PGA Golf Management II (2 cr) |
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Internship (2 cr) |
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PGA Golf Management III (2 cr) |
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Food & Beverage Hospitality with Lab (4 cr) |
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Internship (6 cr) |
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Teaching Golf I (2 cr.) |
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Teaching Golf II (2 cr) |
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Teaching Golf III (2 cr) |
One of the following communication courses (3 cr):
Interpersonal Communication (3 cr) |
|
Organizational Communication (3 cr) |
|
Communication and the Small Group (3 cr) |
|
Intercultural Communication (3 cr) |
|
Conflict Management (3 cr) |
Tier 1 Marketing Electives:
One of the following courses (3 cr):
Services Marketing (3 cr) |
|
Product Development and Brand Management (3 cr) |
One of the following courses (3 cr):
Introduction to Sales (3 cr) |
|
Promotional Strategy (3 cr) |
|
Personal Selling and Sales Force Management (3 cr) |
One of the following courses (3 cr):
Retail Distribution Management (3 cr) |
|
Marketing Channels Management (3 cr) |
One of the following courses (3 cr):
Pricing Strategy and Tactics (3 cr) |
|
Intermediate Microeconomic Analysis (3 cr)* |
Students must pass the PGA Player Ability Test
Courses to total 128 credits for this degree
*Note: Econ 352 cannot be used to also satisfy the upper-division economics requirement.
**Students must have a 12.0 handicap or better to enter this program. Students must also be a U.S. citizen to be eligible for PGA membership.