Marketing (B.S.Bus.)

Required course work includes the university requirements (see regulation J-3), the college requirements, and:

Bus 324	Consumer Behavior (3 cr)
Bus 421	Marketing Research and Analysis (3 cr)
Bus 428	Marketing Management (3 cr)

And one of the following emphases/options:

A. General Marketing Emphasis

One of the following communication courses (3 cr):

Comm 233	Interpersonal Communication (3 cr)
Comm 235	Organizational Communication (3 cr)
Comm 332	Communication and the Small Group (3 cr)
Comm 410	Conflict Management (3 cr)

One upper division (300-400 level) CBE, statistics, or mathematics courses, (excluding Bus 301, Bus 311, Bus 321, Bus 350, Bus 370.) (3 cr)

Tier 1 Marketing Electives:

One of the following (3 cr):

Bus 427	Services Marketing (3 cr)
Bus 495	Product Development and Brand Management (3 cr)

One of the following (3 cr):

AgEc 333	Introduction to Sales (3 cr)
Bus 420	Promotional Strategy (3 cr)
Bus 422	Personal Selling and Sales Force Management (3 cr)

One of the following (3 cr):

Bus 425	Retail Distribution Management (3 cr)
Bus 426	Marketing Channels Management (3 cr)

One of the following (3 cr):

Bus 424	Pricing Strategy and Tactics (3 cr)
Econ 352	Intermediate Microeconomic Analysis (3 cr)*

Courses to total 120 credits for this degree

*Note: Econ 352 cannot be used to also satisfy the upper-division economics requirement.

B. Entrepreneurship Emphasis

One of the following communication courses (3 cr):

Comm 233	Interpersonal Communication (3 cr)
Comm 235	Organizational Communication (3 cr)
Comm 332	Communication and the Small Group (3 cr)
Comm 410	Conflict Management (3 cr)

One upper division (300-400 level) CBE, statistics, or mathematics courses, (excluding Bus 301, Bus 311, Bus 321, Bus 350, Bus 370.) (3 cr)

Tier 1 Marketing Electives: Three credits of the following courses (3 cr):

Bus 420	Promotional Strategy (3 cr)
Bus 422	Personal Selling and Sales Force Management (3 cr)
Bus 424	Pricing Strategy and Tactics (3 cr)
Bus 425	Retail Distribution Management (3 cr)
Bus 426	Marketing Channels Management (3 cr)
Bus 427	Services Marketing (3 cr)
Bus 429	Vandal Solutions (1-6 cr, max 6)
Bus 482	International Marketing (3 cr)
Bus 495	Product Development and Brand Management (3 cr)

Entrepreneurship Practicum/Internship/Vandal Solutions (3 cr)

Courses to total 120 credits for this degree

C. PGA Golf Management Option

Bus 103	Introduction to PGA Golf Management (2 cr)
Bus 150	PGA Golf Management I (2 cr)
Bus 251	PGA Golf Management II (2 cr)
Bus 298	Internship (2 cr)
Bus 385	PGA Golf Management III (2 cr)
Bus 386	Food & Beverage Hospitality with Lab (4 cr)
Bus 398	Internship (6 cr)
Rec 105	Teaching Golf I (2 cr.)
Rec 205	Teaching Golf II (2 cr)
Rec 305	Teaching Golf III (2 cr)

One of the following communication courses (3 cr):

Comm 233	Interpersonal Communication (3 cr)
Comm 235	Organizational Communication (3 cr)
Comm 332	Communication and the Small Group (3 cr)
Comm 335	Intercultural Communication (3 cr)
Comm 410	Conflict Management (3 cr)

Tier 1 Marketing Electives:

One of the following courses (3 cr):

Bus 427	Services Marketing (3 cr)
Bus 495	Product Development and Brand Management (3 cr)

One of the following courses (3 cr):

AgEc 333	Introduction to Sales (3 cr)
Bus 420	Promotional Strategy (3 cr)
Bus 422	Personal Selling and Sales Force Management (3 cr)

One of the following courses (3 cr):

Bus 425	Retail Distribution Management (3 cr)
Bus 426	Marketing Channels Management (3 cr)

One of the following courses (3 cr):

Bus 424	Pricing Strategy and Tactics (3 cr)
Econ 352	Intermediate Microeconomic Analysis (3 cr)*

Students must pass the PGA Player Ability Test

Courses to total 128 credits for this degree

*Note: Econ 352 cannot be used to also satisfy the upper-division economics requirement.

**Students must have a 12.0 handicap or better to enter this program. Students must also be a U.S. citizen to be eligible for PGA membership.