Cors236 (Bull) Homework #1

Your name: J Bull

Link to your article: https://www.bbc.com/news/technology-56023723

Article title, source, date (upload a copy to BbLearn if link not available): Coca-Cola company trials first paper bottle, BBC News, 12 II 2021

Help comment: to reduce confusion, see instructions about the goal.

_______________First model_______________

Goal (whose goal is it, what is to be accomplished, to which purpose does the model contribute?): Coca Cola -- to reduce their environmental plastic footprint

Model 1 (a model described in the article, used in some fashion for the goal): paboco's prototype paper bottle

Type of model (abstract or physical): physical

What Model 1 represents: future bottle for cocal cola products

How it is useful for the goal: it's a mostly paper bottle that may reveal challenges in their plan, it may be a forerunner of 100% paper bottles, it will allow them to test paper with minimal investment

a limitation of Model 1 for the goal: being a prototype, it may have problems that the next-generation paper bottles won't; it still has some plastic lining so it's not exactly what cc wa

_______________Second model_______________

Goal (if same as for model 1 in all respects, leave blank, otherwise input): break free from plastic -- to raise public awareness of plastic pollution

Model 2 (must be a different type than of model 1): coca cola ranked as #1 plastic polluter

Type of model (abstract or physical): abstract

What Model 2 represents: recognition of environmental pollution caused by large companies

How it is useful for the goal: calling a company #1 polluter, especially a company that has a good reputation, will make public aware of the problem

a limitation of Model 2 for the goal: a simple ranking is overly simplistic; saying something bad about a popular company could backfire