Daily affairs Travelers:  Individuals in non-commercial motor vehicles traveling to conduct everyday activities such as going to work, taking children to school, grocery shopping, etc.

Day User (Same Day Visitor):  Travelers who engage in pleasure or business travel and do not stay away from home overnight.

Destinations:  

Idaho Travel Region:  Idaho has been divided into seven travel regions for administrative purposes.  These are:  North (Region 1), North Central (Region 2), Southwestern (Region 3), South Central (Region 4), Southeastern (Region 5) Eastern (Region 6), and Central (Region 7).

International Visitor:  Any person who travels to Idaho from a country outside of the United States (Includes Canada). 

Lifestyle:  A persons pattern of living as expressed by their interests, motivations, activities, desired experiences, and beliefs.

Market:  The group of actual and potential buyers of a tourism product or service.

Market Segment:  A group of buyers or potential buyers of tourism products and services that can be characterized by a set of variables such as demographic market segments, lifestyle market segments, geographic market segments based on origin, etc.

Mean:  The average value for a group of data points.

Median:  The middle value if all the data points were arranged from lowest to highest values.

Non-resident pass thru:  Non-residents passing through Idaho who report being on their way to a destination outside of Idaho--66 percent do not stay overnight in Idaho.

Non-resident visitors:  Non-residents traveling to or within Idaho in motor vehicles.

Overnight Traveler:  A visitor who stays at least one night in a collective or private accommodation (home, hotel, campground, backcountry, etc.) in Idaho.

Pleasure travelers:  Individuals in non-commercial motor vehicles traveling to engage in leisure activities, outdoor recreation, relaxing, visiting friends and relatives, or to attend sporting or cultural events. 

Primary Destinations:

Psychographic:  A technique of measuring and developing  lifestyle classifications.

Region of Destination:  Idaho Travel Region that a motorists report as their destination.

Region Surveyed:  Idaho Travel Region in which motorists were stopped and interviewed.

Resident Inter-Regional:  Idaho residents traveling by motor vehicle between travel regions in Idaho.

Resident pass thru:  Idaho residents passing through who report being on their way to a destination outside of Idaho--86 percent do not stay overnight in Idaho.

Resident within Region:  Idaho residents traveling by motor vehicle within the travel region where they live.

Season:  For the purposes of this study, Fall is September 7 through November 20th, Winter is November 21 through March 15, Spring is March 16 through June 14, and Summer is June 15 through September 6.  Due to Idaho State Patrol and Idaho Transportation Department safety requirements, sampling did not take place on major holidays.

Travel Pattern:  For the purpose of this study five travel patterns were defined:

(1) Resident within Region - Idaho residents traveling by motor vehicle within the travel region where they live;
(2) Resident Inter-Regional - Idaho residents traveling by motor vehicle between travel regions in Idaho;
(3) Non-resident Visitors - Non-residents traveling to or within Idaho in motor vehicles;
(4) Non-resident pass thru - Non-residents passing through Idaho who report being on their way to a destination outside of Idaho--66 percent do not stay overnight in Idaho;
(5) Resident pass thru - Idaho residents passing through who report being on their way to a destination outside of Idaho--86 percent do not stay overnight in Idaho.

Travel Party:  A travel party is a motorist and their passengers who are driving on Idaho highways in a non-commercial vehicle.

Travelers:  For the purposes of this study, travelers are the individual within a travel party.

Trip Purpose:   For the purposes of this study non-commercial motor vehicle travelers were categorized into three groups:

(1) Daily affairs travelers - Individuals in non-commercial motor vehicles traveling to conduct everyday activities such as going to work, taking children to school, grocery shopping, etc.
(2) Business travelers - Individuals in non-commercial motor vehicles traveling to conduct business, attend business meetings or workshops, engage in selling or purchasing products, etc.   
(3) Pleasure travelers - Individuals in non-commercial motor vehicles traveling to engage in leisure activities, outdoor recreation, relaxing, visiting friends and relatives, or to attend sporting or cultural events.