University of Idaho Introduction to Chemical Addictions
Lesson 2: Lecture 7 Transcript
 
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Hello everyone and welcome back. In our last sections we have been talking about psychological and biological models of substance abuse. In this section we begin talking about sociological models of substance abuse. Let's begin by going to slide two.

As we can see in slide two, sociological models are different from the other models that we have previously been discussing (biology and psychology). There the focus is on the individual. In sociological models the focus is on the behavior and the impact of groups.

And as we can see in slide three, there is a wide variety of different submodels that occur with models of sociology. So let's look at some of these, get a look at what they are and how they work.

So let's begin with sociocultural theories or models on slide four. Generally, these models are based on observations of similarities or differences between some particular group or subgroup. Basically, like some psychological models, they contend that environmental factors cause the difference in use rates.  Further these factors also cause differences in use rates for different types of compounds. Basically, what many of these models contend is that socially disorganized communities have less control and fewer shared values than more organized communities. So they have fewer social controls on the using behavior and consequently, individuals use a lot more compounds. The classic example is inner city drug use versus rural or suburban drug use.

Goode, as we see in slide five, contends that the social context determines a wide variety of things. It determines the drug definitions, the effects of the drugs, drug-related behavior and often times the drug experiences. What Goode contends is that all these aspects must be considered when discussing drug use.

Let's take an example by examining heroin and morphine on slide six. Both of these substances are narcotics and are used for pain relief. However, heroin in the United States is considered dangerous and having no value, while morphine is considered a medicine.

However, as we see in slide seven, when you use morphine on the street the feelings and effects are different than when you are using morphine in a hospital. Other drugs will have similar impacts. For example, Peyote on the street has different effects than when used in a religious ceremony.

So, what many sociologists contend is (as we see in slide eight) is that social context is extremely important. Drugs have effects on many different aspects of the individual. However, the user only pays attention to some of these. And they then interpret these effects based on some sociological context and interpret those effects. So, what many of the sociologists contend is that use, abuse, and addiction are all based and influenced inside some kind of sociosocial or sociocultural system where one resides. For example, in the United States taking hallucinogens or smoking marijuana is bad but the social use such as smoking or using alcohol is okay. In contrast, in other countries marijuana and other drugs are okay, while smoking is not considered to be a good thing.

So in general, as we can see in slide nine, the culture where one resides is extremely important in deciding what particular aspects of drugs are appropriate and what particular aspects or drugs are inappropriate. This observation is backed up by literature in both psychology and in sociology. We can give you a wide variety of studies to support for those contentions.

The next major set of models in sociological theories is what we call the supracultural models and the first major theorist to talk about this concept is Bales.

As we see in slide eleven, Bales initially was examining alcohol use. What he contended was that there are relationships between the culture, the social organization and alcohol use. Further, how the culture dealt with the particular issues related to alcohol use was very important.

So let's take an example in slide twelve. Cultures that produce guilt, suppress aggression, suppress sexual tension and condone alcohol to relieve tension, Bales contends, will have very high rates of alcoholism.

The social attitudes, as we see in slide thirteen, are also important. Different attitudes about alcohol by societies will have major impacts in their abstinence rates, ritual use, in drinking and in personal situations. Societies, in essence, that focus on abstinence, ritual use, or drinking in social situations tend to have lower rates of alcoholism than societies which focus on drinking for personal reasons. (These individuals have higher social tensions and will ultimately have higher rates of alcoholism).

Related to all this is a concept shown on slide fourteen called Strain. If a society basically has ways to release tension,  stress or other types of problems or provides some particular kind of substitute that achieves some kind of satisfaction, those societies in general will have fewer alcohol problems. In contrast, if there is a strong emphasis on social upward mobility and people are blocked from achieving it by lack of education, geographic area (as we have in Idaho), etc., strain theorists contend that higher rates of alcohol problems would occur.

So let's examine rural areas such as we have in slide fifteen. There is a wide variety of rural areas so let's focus on areas in Idaho. Idaho has many logging or mining communities. These have jobs and some upward mobility. So when on looks at communities such as these one finds that with communities that have lots of activities they have fewer problems. But communities that in essence have fewer activities have lots of problems. So example, if you have a rural community that does not have anything to do but drink then what does one do? One drinks. Now, if you cut the jobs or you have fewer jobs and have more unemployment, then more problems are going to occur as well. This is due to the strain that one has within the particular area.

Social agreement regarding use is also very important  As we can see in slide sixteen, cultures that have little agreement regarding controls or regarding use (or have weak social control), those cultures will have higher rates of consumption. And the person is not seen as deviant.

Cultures are also going to have major influence in the rate of use. As we see in slide seventeen, there is a major aspect of this that is important. Let's look at French and Italian drinkers. Both major cultures are Catholic, both make lots of wine and distilled spirits, and both groups drink lots of alcohol.

If we study the French culture as we see in slide eighteen, the French drink both wine and spirits, they drink with and without the meals, they drink with and without family, and they do not disapprove of drunkenness. They really consider it bad manners to refuse a drink.

On the other hand if you look at the Italians (on slide nineteen) they usually drink with meals, usually drink with family, usually drink wine, strongly disapprove of drunkenness, and do not pressure others to drink. So what should one see when examining the consumption rates and problems of these societies?  Well, as we see in slide twenty, France has one of the highest alcoholism rates in the world while Italy has a 1/5 lower rate than France. In Italy there are also strong sanctions for getting drunk. That is, the focus is on moderation. Of course the type of beverage is going to have a major impact as well.

Social communities as we see in slide twenty-one can also differ. Idaho State has many different rural communities. Many of these communities are geographically isolated. Few also have any major industries or economic support. And few have activities for most members in most communities.

So, let's take a look at a couple of towns in the state of Idaho. We'll look at town one on slide twenty-two. Town one it is a logging town located in northern Idaho. Drinking here is considered to be normative even among youth. Sometimes the town will close down the streets for the major community fair where you have lots of drinking and other associated behavior.

Town two, in contrast, is a different community. It is found in southern Idaho and is primarily a farming community with a large LDS and Lutheran presence. Here, alcohol use is frowned upon and drunkenness is discouraged.

So, what should one see as we compare the rates in these two communities with problems with alcohol use? Well, as we see in slide twenty-four, you are going to have more problems with alcohol in town one. Again, as we talked about in earlier examples, community norms and the social controls will have a major impact on the consumption and use rates within that particular culture.

The next major model I want to talk about is called subculture models )shown on slide twenty-five). Basically, subculture models contend that there are many differences between groups within the same population. So, if we have a major metropolitan area such as Boise and look at that area, we will find that there is a variety of different ages, races, ethnicity, religiosity, socioeconomic status and many other sociologic demographic variables. All of these will have an impact on use rates and problems.

Now, a classic study that really looked at all these variables was done by Cahalan. As we see on slide twenty-six, what Cahalan did was examine social variables related to alcoholism. The results he found are still applicable today. Basically what Cahalan contends is that your social environment plays a major role in determining if a person will drink and also how much a person will drink.

You will also have sex differences as well. For example, as we see in slide twenty-seven, females tend to drink less than males (although that is changing). Females also tend to get less drunk than males and they get drunk less often than males. Drunkenness is often disapproved of more in females than in males although, again, both of these statistics are changing and females are moving more toward males in both of these areas.

There is major sex difference in the use of drugs. Smoking, for example, is cool for females except when pregnant. It is now not cool for males to smoke. As a consequence, what you are seeing is huge increases in female smoking cigarettes. Also, you need to note that females become addicted much faster to nicotine than males.  Plus, the earlier a female begins smoking the higher the probability is they will become addicted to nicotine and other compounds within cigarettes than males at the same age group.

Other drugs show similar results. As we see in slide twenty-eight, different groups tend to use different types of drugs. For example, heroin is a favorite of musicians. Spray paint and glue is a very common drug used by inner city youth. Rave Clubs and individuals who attend them primarily use Ecstasy and GHB (although remember, GHB with alcohol is the classic date rape drug. Marijuana is primarily used across youth in general and the reason for that statistic is you can't get alcohol.

Now, there is lots of problems societies have in relation to all this. As we see in slide twenty-nine. Most societies have few if any alternatives to using compounds. And as I have listed here, Yoga just does not cut it! Exercise also takes work. Let's go play golf! Well, golf will probably cost you $20 to $50 to $100 for greens' fees each time you play. It also takes lots of time. And, what about the nineteenth hole?

Youth, as we see in slide thirty, need activities. Kids need to be involved in after school with activities. And if you look at kids involved in after school activities they have fewer alcohol and drug problems than kids who do not. It does not matter what the activity is. You do not need to be on the football team, or the basketball team; even chess club or drama club will have a major impact. Kids with parents at home when they arrive will also have fewer alcohol and drug problems. This is a major problem in society today as both parents are working.  We have latchkey kids that come home and have access to anything in the house. Kids who have active parents in their lives also have fewer alcohol and drug problems. And, kids with good peer networks usually have fewer alcohol and drug problems. Note however, what is "cool" for parents may not be "cool" for kids. Another aspect related to youth is that one "bad apple" will have a major impact on good peer networks and will usually modify the good peer groups to more deviant behavior.

Youth subculture as we see in slide thirty-one is different that other subcultures. It focuses on different activities. Kids "hang" with their own and they do not like to "hang" with their parents. Kids also reinforce each other. And kids who are in deviant subcultures are often social outcasts.

Well, what about the next major model? That is called labeling Theory.

As we can see in slide thirty-three, Labeling theory usually does not try to explain why the use begins. Basically it explains why a person comes to view themselves as "deviant" or "different" from the society. Deviance from a sociological standpoint is how much one is different from the particular norms of society or culture. Deviant is how much the person perceives themselves to be different. So deviance is more socially based and deviant is a person's expectations and view of themselves. However, from a sociological standpoint both of these are not judgmental. So just because one is deviant does not mean one is bad from a sociological standpoint.

Lemert contends, as we can see in slide thirty-four, that we only exert a very small amount of control over the image we portray. What we often do is get an image of ourselves from others. We get these images of ourselves from observing the actions and opinions of others. Ultimately, these images influence the definition we have of ourselves.

So let's take an example as we see in slide thirty-five. Joe or Maria, it does not matter which one you choose is a thirty-five year old occasional marijuana smoker. They are also very outgoing; they do not have a problem talking about things and like to exaggerate their drug and alcohol use.  However, over time, their friends begin to perceive them as a "stoner". They make comments about them being a stoner. Joe or Maria also begin to exaggerate their drug use. As a result their friends begin to dissociate themselves from Joe or Maria. Now, over time, because of this feedback, Joe or Maria begins to believe they are a stoner. They also begin to be reinforced that they are a stoner by others. So, consequently, since they can not belong to one particular peer group they begin to change their peer groups, and reject the flack they receive from their current peer group.  Consequently, the drug use continues.

On slide thirty-six is another classic example of how labeling can be very important. Let's take a child, usually a boy, who is very active, especially active in the classroom. They may also be somewhat disruptive. As a consequence of that they begin to develop a label from the teacher. The kid is....! This isn’t a good kid! He is always out of control! Blah, blah, blah! The teacher talks to other teachers at lunch. And as a consequence, if this label begins in grades one or two this label is attached to the child. That label will follow that child as he progresses through all the classes. Every "bad" behavior this kid does, even though it is the same as all the behaviors the other kids are doing, is added to the particular label.

So as we see in slide thirty-seven there are some very major points. As the child engages in the some behavior their behavior is seen as problematic, while behavior of other children in the same class is seen as less problematic. When the child changes the grades, guess what, the label follows them into the next grade. So even if the child gets his act together and the behavior changes, the label by the teacher tends to not change. As a consequence a variable reinforcement schedule begins. That is, even when the child is good most of the time, one incident will maintain the label for the teachers and the staff.

As a result, as we see in slide thirty-eight, the child will not receive reinforcers or comments for good behavior, but only receives comments for bad behavior. And, due to the label, even grading can be stricter. For example, if a child provides material that is the same as a child with good behavior, but problem child will receive a lower grade because of other aspects of their performance.

So, what is the result of all of this? Well, as we see in slide thirty-nine, the child’s cognition and behavior begin to change. Child performance deteriorates and this only reinforces the teacher’s perception and behavior. The child will also perceives themselves as a poor student, deviant, etc.; and as a result, begins to engage in deviant behavior. This is perceived by other students as deviant, problematic, and the kid is seen as a thug, etc.  Also, the child may be seen by legal authorities as deviant or problematic. The key to note with all of this is, even though the child's behavior is the same as some of the other children, the consequences and the perceptions are perceived as different.

The ultimate results of all of this, say a lot of sociological theorists (as we see in slide forty) is that there is increased drug use to feel good. There is also depression, suicide and law enforcement problems or legal problems.

Now, there is a classic study out there that really examines this and demonstrates it really clearly. This is shown in slide forty-one. We have a teacher study. Basically, what the researchers did was examine a variety of different youth in a classroom. The teacher was told that half of these students are very, very smart; they are very bright, etc. The teacher was then observed. And guess what? The teacher tended to spend more time with the "smart" kids and less time with the kids who were "less smart." After a while the teacher is told there was a mix-up and in fact the other kids were the smart kids and the first group of kids was the dumb kids. And the teacher was again observed. And guess what? The teacher started spending more time with the previous "less smart" kids and decreased their times with the previous "smart" kids. The key to this is that the teacher did not even recognize they were engaging in the behavior. So, often when we talk about children in a classroom setting, a lot times the behaviors exhibited by teachers, related to labels and behaviors are not conscious, they are a totally unconscious type thing that occurs.

Now, as we see in slide forty-two, it is also very difficult to change the label or change the group that one is in. It is very difficult to go from "bad" to "good" or "dumb" to "smart". It is also hard to go from "good" to "bad" social groups as well. And here is the classic example of the gang wanna-be's that are out there. There are many barriers that are designed to prevent movement between groups.

There are a variety of reasons for this difficulty. Some of these are shown in slide forty-three. First of all, the new group does not want the new person. The classic example of that is in high school. Try moving from the "stoner" group to the "jock" group. Often times to get the changes you have to have a complete severance of ties to any group that had knowledge of where ever you were. Consequently, you need to change schools. Sometimes, just changing schools does not eliminate the problem because the label may follow the person as well. You may change by leaving the location of the label. That is, you need to move cities, and you graduate from high school, etc. However, many of you have returned for class reunions and such, even though you are extremely successful, what do you have when you return? You have the some label that you had when you returned to the high school area.

So, what is the impact and how valid are these theoretical models we have talked about with sociological theory? Well, as we see in slide forty-four, many of these models are purely correlational. They also have a lot of face validity.  That is, they look right. They also have a lot of empirical support but again they are correlational in nature. As a consequence you have to be somewhat suspect of some of these models.

So, in conclusion as we see in slide forty-five, we have a wide variety of sociological models. Some have more reliability and validity than others. But again, they do not focus on the genetics or the biological types of explanations. They focus on how the society and the group influence behavior. They also use a lot of correlational evidence, but it is often very difficult in sociological models to identify causal variables in a precise manner.

Well, that concludes this section, in our next section we are going to begin talking about family models. So until then, we hope you enjoy your day and we look forward to talking with you soon.


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