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Strategic
Planning Process
[Adapted from the
Higher Education Center for Alcohol,
Other Drug, and Violence Prevention]
The Higher
Education Center for Alcohol, Other Drug, and Violence Prevention
recommends the following process for logical, effective strategic
planning to assure that all strategies are:
 | Outcome-based and data driven. |
| Specific and clearly defined. |
| Drawn from theory and best
practices. |
| Coordinated. |
| Systematically evaluated. |
1)
Problem Analysis/Problem Identification
(Who? What? Why? When? Where? How?) to identify actual, specific
problems.
| Collect baseline data to examine
how the problem manifests itself in a particular context [surveys,
focus groups, key informant interviews, records (police, noise
complaints, vandalism, judicial, health service, etc.), environmental
scanning, etc.]. |
| Identify priority issues and
concerns based on this information. |
| Identify existing programs,
policies and resources. |
2)
Set Specific Goals
that, if accomplished, would correct identified problems.
3)
Select Specific Strategies
to achieve goals. (Base strategies on specific tested theories and best
practices from the field, including model campus programs.)
4)
Define/Describe Measurable Outcomes
(expected changes resulting from each strategy) and Specific Indicators
for each strategy – If the strategy is
successful, what would that look like? What specific indicators will
tell us that we are achieving our outcomes for each strategy?
5)
List Specific Tasks and Sub-tasks
for each outcome – specific activities and supporting activities
necessary to achieve each outcome, including
| who will carry out each of these
tasks. |
| what resources are needed. |
| when (specific date/time) will
they be completed. |
6)
Systematic, ongoing assessment
– specific strategies for measuring identified outcome
indicators, including
| Campus-wide and group-specific
surveys |
| Focus groups |
| Key informant interviews |
| Environmental scanning |
| Tracking of archival data
documenting alcohol-related negative consequences (police reports,
campus judicial process, Health & Wellness Services contacts,
emergency room contacts and admissions, Residence Life incident and
damage reports) |
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