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Strategic Plan – Strategies and Outcomes – Mom’s Weekend 2004

 Goal:  Reduce excessive alcohol consumption and related consequences by underage students and their parents during Mom’ Weekend 

Strategy 1.1a – Letter to parents of Greek students
Compose and send letters to parents of students living in the Greek Community, welcoming them to Mom’s weekend and reminding them about responsible behavior and healthy lifestyle choices.

Awareness of CASE and its mission

Parent Survey

Awareness of alcohol policy

Parent Survey

Number of alcohol-related conduct cases

WSU Conduct records

Number of alcohol-related incidents

WSU Conduct records; WSU/Pullman Police reports

Number of alcohol-related citations/arrests

WSU/Pullman Police reports

Number of alcohol-related noise complaints

WSU/Pullman Police reports

Number of alcohol-related ER and HWS visits

PMH-ER and HWS records

Strategy 1.1b – Letters to parents of non-Greek students
Compose and send letters to parents of students not living in the Greek Community, welcoming them to Mom’s weekend and reminding them about responsible behavior and healthy lifestyle choices. 

Same as for 1.1a

Strategy 1.1c – Article in the March edition of the Message to Parents publication
Publish article in the Message to Parents publication welcoming them to Mom’s weekend and reminding them about responsible behavior and healthy lifestyle choices.

Same as for 1.1a

Strategy 1.1d – Survey parents attending Mom’s Weekend
Develop and conduct a survey of parents attending Mom’s Weekend to ascertain their level of awareness of CASE and alcohol policy as well as their perceptions of the weekends’ events and behavior at those events.

Awareness of CASE and its mission

Parent Survey

Awareness of alcohol policy

Parent Survey

Objective 1.2 – To increase students’ awareness of alcohol policy and enforcement through living-group specific interventions.

Awareness of CASE and its mission

Student Survey

Awareness of alcohol policy

Student Survey

Number of alcohol-related conduct cases

WSU Conduct records

Number of alcohol-related incidents

WSU Conduct records; WSU/Pullman Police reports

Number of alcohol-related citations/arrests

WSU/Pullman Police reports

Number of alcohol-related noise complaints

WSU/Pullman Police reports

Number of alcohol-related ER and HWS visits

PMH-ER and HWS records

Strategy 1.2b – Posters for placement on Residence Hall bulletin boards
Develop and focus group posters for residence halls with responsible behavior messages and alcohol policy information.

Same as for 1.2a

Strategy 1.2c – Deliver risk-reduction interventions to members of fraternities and sororities prior to Mom’s Weekend
Deliver risk-reduction presentations to members of fraternities and sororities, including such topics as  
*responsible hosting    *managing potential problems 
*alcohol policy, laws and liability issues    *rules and consequences for violating policy    *student social norms on alcohol use  
* helpful local resources 

Same as for 1.2a

Strategy 1.2d – Deliver Walk & Talk interventions to students living in known party houses and live-out residences prior to Mom’s Weekend
Teams consisting of a police officer and/or appropriate administrators make contact with the residents of “live out” houses on College Hill, engaging them in positive, constructive conversations about   *responsible hosting
*  managing potential problems 
*  alcohol policy, laws and liability issues
*  rules and consequences for violating policy
*  student social norms on alcohol use
* helpful local resources 

Same as for 1.2a

Objective 1.3 – To increase parents’ and students’ awareness of alcohol policy and enforcement through campus-wide interventions.

Strategy 1.3a – Posters for placement at strategic areas around campus
Develop and focus group posters for campus-wide distribution with responsible behavior messages and alcohol policy information.

Awareness of CASE and its mission

Parent and Student Surveys

Awareness of alcohol policy

Parent and Student Surveys

Number of alcohol-related conduct cases

WSU Conduct records

Number of alcohol-related incidents

WSU Conduct records; WSU/Pullman Police reports

Number of alcohol-related citations/arrests

WSU/Pullman Police reports

Number of alcohol-related noise complaints

WSU/Pullman Police reports

Number of alcohol-related ER and HWS visits

PMH-ER and HWS records

Strategy 1.3b – Ads in the Evergreen
Place ads in the Daily Evergreen during the week before Mom’s Weekend and in the Mom’s Weekend edition welcoming students and parents to Mom’s Weekend festivities and reminding them about responsible behavior and healthy lifestyle choices. 

Same as for 1.3a

Strategy 1.3c – Articles in the Evergreen
Submit articles to the Daily Evergreen during the week before Mom’s Weekend and in the Mom’s Weekend edition welcoming students and parents to Mom’s Weekend festivities and reminding them about responsible behavior and healthy lifestyle choices.

Same as for 1.3a

Strategy 1.3d – Ads in Mom’s Weekend booklet and on Mom’s Weekend web site
Produce ads for publication in the Mom’s Weekend booklet and for posting on the Mom’s Weekend web site.

Same as for 1.3a

Strategy 2.1 – Increase the vigorous use of compliance checks during Mom’s Weekend
WSU PD and Pullman PD will continue to collaborate with the WSLCB Spokane Enforcement Office to perform compliance checks at local licensed liquor establishments.

Number of compliance checks completed

Reports from WSLCB agents

Number of citations issued for noncompliance

Reports from WSLCB agents

Percentage of businesses who successfully pass compliance checks

Reports from WSLCB agents

Objective 2.2 – To decrease incidents of alcohol-related problems associated with off-campus parties.

Number of alcohol-related conduct cases

WSU Conduct records

Number of alcohol-related incidents

WSU Conduct records; WSU/Pullman Police reports

Number of alcohol-related citations/arrests

WSU/Pullman Police reports

Number of alcohol-related noise complaints

WSU/Pullman Police reports

Objective 2.3 – To limit and/or eliminate the advertising and promotion of events that encourage the excessive use of alcohol.

Strategy 2.3 – Increase the enforcement of laws and policies with regard to the advertising and promotion of alcohol-related events during Mom’s Weekend
CASE graduate students will conduct environmental scans during the week before and the weekend of Mom’s Weekend for the advertising and promotion of alcohol-related events. 

Number of local newspaper ads for drink specials and/or events that promote the excessive use of alcohol

Environmental scans

Number of flyers/posters that advertise drink specials and/or events that promote the excessive use of alcohol

Environmental scans

Number of citations issued to retailers for noncompliance with state law with regard to advertising for drink specials and/or events that promote the excessive use of alcohol

 Problem # 3: Too few alternative social and recreational activities 

Objective 3.1 – To provide additional alternative social and recreational opportunities

Strategy 3.1 – “Up All Night” alcohol-free social activities.
Hold an “Up All Night” program in conjunction with Mom’s Weekend as an alcohol-free social opportunity for students and their moms. 

Number of students attending the “Up All Night” events

‘Up All Night” records

Qualitative feedback from focus groups and interviews with participating students and parents

Student and parent surveys