Region Specific Questions Familiarity with the region by resident and nonresident business and pleasure travelers - All Seasons Familiarity with the region by travel pattern of resident and nonresident business and pleasure travelers - All Seasons Activities of travelers during the previous season (Spring, Summer, Fall, and Winter) Image of North Idaho as a summer tourism destination Image of North Idaho as a fall tourism destination Travelers with Coeur d'Alene as their destination: How did you find out about Coeur d'Alene? What made you decide to visit Coeur d'Alene?

 

Image	Examples	% of Resident & Non-resident Travelers	% of Idaho Residents	% of Non-residents
Poor Roads	Bad roads, poor conditions, Highway 95	<1%	1%	0%
Good Roads	Good to travel on, good conditions	0%	0%	0%
Outdoor Recreation	Camping, hunting, skiing, fishing, etc.	3%	2%	3%
Natural Features	Mountains, lakes, rivers, deserts, landforms	2%	0%	2%
Comparisons/State	Comparisons with other states	<1%	%1	0%
Comparisons within State	Compare within the state, i.e. north/south, different cities/towns	1%	0%	2%
Positive Attributes	Great, wonderful, awesome, beautiful	72%	64%	74%
Political/Economics	Taxes, speed limits, police, government	<1%	<1%	<1%
Scenery	Scenic comments	<1%	0%	<1%
Population/Tourist	Too many people, too many tourists, too much traffic	4%	19%	1%
Natural Attributes/Native to Idaho	Climate, sagebrush, fires, bare, desolate, potato fields, boring, flat	1%	1%	1%
Travel Comments	Love to travel here, great traveling distance	<1%	1%	<1%
Live Comments	Lived her for number of years, all our family is here	2%	1%	2%
Negative Comments	Hate it, bad, no good, awful	1%	4%	<1%
Variety/Opportunities	Diverse, variety, opportunity, growing, expanding	2%	1%	2%
Neutral Comments	Average, alright, don’t know, haven’t been there	12%	4%	13%
Loyalty	Best ever, better than any other place	<1%	1%	<1%
A Lot to See/Do	A lot to see, lots of things to do, activities	2%	0%	2%
Too Expensive	Too expensive, can’t afford to go there	<1%	1%	<1%
People who love Idaho and don’t want tourists here	Keep tourists out of Idaho, Don’t advertise so people will stay out	1%	4%	<1%

Image of North Idaho as a fall tourism destination (Business and pleasure travelers surveyed in Region 1) [Top Of Page]  

 

Image	Examples	% of Resident & Non-resident Travelers	% of Idaho Residents	% of Non-residents
Poor Roads	Bad roads, poor conditions, Highway 95	2%	0%	3%
Outdoor Recreation	Camping, hunting, skiing, fishing, etc.	7%	2%	9%
Natural Features	Mountains, lakes, rivers, deserts, landforms	4%	1%	5%
Comparisons/State	Comparisons with other states	2%	0%	3%
Comparisons within State	Compare within the state, i.e. north/south, different cities/towns	4%	0%	5%
Positive Attributes	Great, wonderful, awesome, beautiful	62%	69%	60%
Scenery	Scenic comments	1%	4%	0%
Population/Tourist	Too many people, too many tourists, too much traffic	1%	2%	1%
Natural Attributes/Native to Idaho	Climate, sagebrush, fires, bare, desolate, potato fields, boring, flat	4%	6%	3%
Live Comments	Lived her for number of years, all our family is here	<1%	1%	0%
Negative Comments	Hate it, bad, no good, awful	1%	4%	<1%
Variety/Opportunities	Diverse, variety, opportunity, growing, expanding	<1%	1%	<1%
Neutral Comments	Average, alright, don’t know, haven’t been there	17%	11%	20%
Loyalty	Best ever, better than any other place	3%	2%	3%
A Lot to See/Do	A lot to see, lots of things to do, activities	<1%	<1%	0%
Too Expensive	Too expensive, can’t afford to go there	<1%	1%	<1%
People who love Idaho and don’t want tourists here	Keep tourists out of Idaho, Don’t advertise so people will stay out	<1%	1%	<1%

Travelers with Coeur d'Alene as their destination:  How did you find out about Coeur d'Alene?  [Top Of Page]

 

How did you find out about Coeur d’Alene?	Definition	Spring	Summer	Fall
Always have known	Have always known, don’t remember, don’t know	3%	2%	16%
Friends and family	Family/fiends live here, word of mouth	36%	35%	4%
Living in the area	Born in area, live here, grew up here, go to school	18%	40%	57%
Previous visits	Driving through on other trips	8%	9%	20%
Work related	Everyday work or business, conventions, meetings, job transfer	35%	14%	1%
Mass media	Internet, newspaper, movies, coupons, books, brochures	0%	1%	2%
Recreation in the area	Hunting, skiing, weddings, family vacations, natural features (lake, mountains)	1%	0%	0%

Travelers with Coeur d'Alene as their destination:  What made you decide to visit Coeur d'Alene?  [Top Of Page]

What made you decide to visit Coeur d’Alene?	Definition	Spring	Summer	Fall
Shopping	To go shopping	3%	5%	18%
Dining out	To go out for lunch or dinner	11%	13%	0%
Business meeting / conference	To attend a conference for work	3%	10%	1%
Nothing, just driving through	Always go, born in area, just driving through	13%	15%	1%
Visiting friends and relatives	Weddings, funerals, see friends	28%	33%	19%
Convenience	Close by, nearest town, biggest town in area	3%	0%	17%
To recreate	To have fun, pursue hobbies, play	2%	18%	18%
To live here	Have second home, own property, condo, check on property, to go to school	2%	4%	4%
Nearby Natural features	nearby lakes, ski resorts, wildlife, like it, beauty	12%	2%	19%
Curiosity	Never visited before, first time to the area, see it, see something new	13%	1%	1%
Word of mouth	Advice of a friend/relative, brochure from friend	11%	0%	0%