Region 1: Travel Arrangements (n = 86)

Winter

ORIGINAL QUESTION FORMAT

Percent (%)

Didn’t Make Any Travel Arrangements

70

Don’t Really Know Because I Was Not Involved In Making Arrangements

0

Contacted Hotels, Resorts, Airlines, etc., Directly By Phone And Made Arrangements In Advance

6

Contacted Hotels, Resorts, Airlines, etc., Directly By Mail And Made Arrangements In Advance

0

Contacted Hotels, Resorts, Airlines, etc., Directly Via The Web And Internet And Made Arrangements In Advance

3

Contacted A Travel Professional Who Made All Of My Arrangements In Advance

1

Made Most Arrangements On-site As I/We Traveled

4

Other:

20

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Travel Arrangements (n = 98)

Spring

ORIGINAL QUESTION FORMAT

How did you and your group make travel arrangements for this trip?

Percent (%)

Didn’t Make Any Travel Arrangements

37

Don’t Really Know Because I Was Not Involved In Making Arrangements

1

Contacted Hotels, Resorts, Airlines, etc., Directly By Phone And Made Arrangements In Advance

42

Contacted Hotels, Resorts, Airlines, etc., Directly By Mail And Made Arrangements In Advance

0

Contacted Hotels, Resorts, Airlines, etc., Directly Via The Web And Internet And Made Arrangements In Advance

0

Contacted A Travel Professional Who Made All Of My Arrangements In Advance

26

Made Most Arrangements On-site As I/We Traveled

19

Other:

6

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Travel Arrangements (n = 70)

Summer

ORIGINAL QUESTION FORMAT

How did you and your group make travel arrangements for this trip?

Percent (%)

Didn’t Make Any Travel Arrangements

47

Don’t Really Know Because I Was Not Involved In Making Arrangements

3

Contacted Hotels, Resorts, Airlines, etc., Directly By Phone And Made Arrangements In Advance

28

Contacted Hotels, Resorts, Airlines, etc., Directly By Mail And Made Arrangements In Advance

2

Contacted Hotels, Resorts, Airlines, etc., Directly Via The Web And Internet And Made Arrangements In Advance

6

Contacted A Travel Professional Who Made All Of My Arrangements In Advance

1

Made Most Arrangements On-site As I/We Traveled

17

Other:

22

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Travel Arrangements (n = 61)

Fall

ORIGINAL QUESTION FORMAT

How did you and your group make travel arrangements for this trip?

Percent (%)

Didn’t Make Any Travel Arrangements

60

Don’t Really Know Because I Was Not Involved In Making Arrangements

1

Contacted Hotels, Resorts, Airlines, etc., Directly By Phone And Made Arrangements In Advance

19

Contacted Hotels, Resorts, Airlines, etc., Directly By Mail And Made Arrangements In Advance

0

Contacted Hotels, Resorts, Airlines, etc., Directly Via The Web And Internet And Made Arrangements In Advance

7

Contacted A Travel Professional Who Made All Of My Arrangements In Advance

3

Made Most Arrangements On-site As I/We Traveled

30

Other:

14

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Type of Travel Planning (n = 89)

Winter

ORIGINAL QUESTION FORMAT

Which of the following best describes the type of travel planning you and your group did for this trip? (Please check only one box)

Percent (%)

We Planned Our Trip Before We Left Home And Did Pretty Much What We Had Planned To Do.

56

Although We Had Done A Lot Of Planning Before We Left Home, We Were Flexible And Changed Some Of Our Plans While We Were On The Road.

1

Although We Had Done A Lot Of Planning Before We Left Home, We Did Not Stick To Our Plans At All.

0

We Did Little Planning Before We Left Home And Made Most Of Our Decisions While We Were Traveling.

43

We Did No Advance Planning (Skip To Question 5.1)

0

Region 1: Type of Travel Planning (n = 106)

Spring

ORIGINAL QUESTION FORMAT

Which of the following best describes the type of travel planning you and your group did for this trip? (Please check only one box)

Percent (%)

We Planned Our Trip Before We Left Home And Did Pretty Much What We Had Planned To Do.

75

Although We Had Done A Lot Of Planning Before We Left Home, We Were Flexible And Changed Some Of Our Plans While We Were On The Road.

3

Although We Had Done A Lot Of Planning Before We Left Home, We Did Not Stick To Our Plans At All.

0

We Did Little Planning Before We Left Home And Made Most Of Our Decisions While We Were Traveling.

20

We Did No Advance Planning (Skip To Question 5.1)

3

Region 1: Type of Travel Planning (n = 71)

Summer

ORIGINAL QUESTION FORMAT

Which of the following best describes the type of travel planning you and your group did for this trip? (Please check only one box)

Percent (%)

We Planned Our Trip Before We Left Home And Did Pretty Much What We Had Planned To Do.

54

Although We Had Done A Lot Of Planning Before We Left Home, We Were Flexible And Changed Some Of Our Plans While We Were On The Road.

20

Although We Had Done A Lot Of Planning Before We Left Home, We Did Not Stick To Our Plans At All.

0

We Did Little Planning Before We Left Home And Made Most Of Our Decisions While We Were Traveling.

13

We Did No Advance Planning (Skip To Question 5.1)

14

Region 1: Type of Travel Planning (n = 62)

Fall

ORIGINAL QUESTION FORMAT

Which of the following best describes the type of travel planning you and your group did for this trip? (Please check only one box)

Percent (%)

We Planned Our Trip Before We Left Home And Did Pretty Much What We Had Planned To Do.

42

Although We Had Done A Lot Of Planning Before We Left Home, We Were Flexible And Changed Some Of Our Plans While We Were On The Road.

13

Although We Had Done A Lot Of Planning Before We Left Home, We Did Not Stick To Our Plans At All.

0

0We Did Little Planning Before We Left Home And M16ade Most Of Our Decisions While We Were Traveling.

16

We Did No Advance Planning (Skip To Question 5.1)

29

Region 1: Future Travel Information (n = 115)

Winter

ORIGINAL QUESTION FORMAT

Please select from the list that follows your first, second, and third choices for how you like to gather future travel information about Idaho.  (Write the letter (A-M) for your choices in the appropriate spaces provided below)

Percent (%)

Mailing A Letter Or Postcard To An Information Source

17

Using The Web Or E-Mail

51

Talking With Friends And Relatives

71

Asking Questions Of Others In Person

6

Buying Commercially Available Guide Books

14

Picking Up Free Brochures, Pamphlets, Or Guides

76

Making A Toll Free Phone Call

17

Watching TV

10

Reading Newspapers

9

Reading Magazines

18

Reading Billboards Along The Way

5

Reading Directional Signs Along The Way

5

Other

2

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Future Travel Information (n = 140)

Spring

ORIGINAL QUESTION FORMAT

Please select from the list that follows your first, second, and third choices for how you like to gather future travel information about Idaho.  (Write the letter (A-M) for your choices in the appropriate spaces provided below)

Percent (%)

Mailing A Letter Or Postcard To An Information Source

6

Using The Web Or E-Mail

44

Talking With Friends And Relatives

29

Asking Questions Of Others In Person

25

Buying Commercially Available Guide Books

23

Picking Up Free Brochures, Pamphlets, Or Guides

70

Making A Toll Free Phone Call

47

Watching TV

3

Reading Newspapers

22

Reading Magazines

2

Reading Billboards Along The Way

2

Reading Directional Signs Along The Way

15

Other

10

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Future Travel Information (n = 78)

Summer

ORIGINAL QUESTION FORMAT

Please select from the list that follows your first, second, and third choices for how you like to gather future travel information about Idaho.  (Write the letter (A-M) for your choices in the appropriate spaces provided below)

Percent (%)

Mailing A Letter Or Postcard To An Information Source

7

Using The Web Or E-Mail

54

Talking With Friends And Relatives

51

Asking Questions Of Others In Person

32

Buying Commercially Available Guide Books

8

Picking Up Free Brochures, Pamphlets, Or Guides

65

Making A Toll Free Phone Call

11

Watching TV

11

Reading Newspapers

8

Reading Magazines

14

Reading Billboards Along The Way

7

Reading Directional Signs Along The Way

14

Other

7

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Future Travel Information (n = 64)

Fall

ORIGINAL QUESTION FORMAT

Please select from the list that follows your first, second, and third choices for how you like to gather future travel information about Idaho.  (Write the letter (A-M) for your choices in the appropriate spaces provided below)

Percent (%)

Mailing A Letter Or Postcard To An Information Source

8

Using The Web Or E-Mail

20

Talking With Friends And Relatives

46

Asking Questions Of Others In Person

25

Buying Commercially Available Guide Books

11

Picking Up Free Brochures, Pamphlets, Or Guides

76

Making A Toll Free Phone Call

15

Watching TV

23

Reading Newspapers

6

Reading Magazines

10

Reading Billboards Along The Way

13

Reading Directional Signs Along The Way

40

Other

4

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Amount of Advance Planning (n = 90)

Winter

ORIGINAL QUESTION FORMAT

How long before you started on this trip did you and your group begin planning for this trip? (Please check only one box)

Percent (%)

No Advance Planning

17

Less Than 48 Hours (2 days)

52

More Than 48 Hours, But Less Than A Week

10

More Than One Week, But Less Than One Month

13

More Than One Month, But Less Than Three Months

4

More Than Three Months, But Less Than Six Months

1

More Than Six Months

1

I Don’t Remember

1

Region 1: Amount of Advance Planning (n = 105)

Spring

ORIGINAL QUESTION FORMAT

How long before you started on this trip did you and your group begin planning for this trip? (Please check only one box)

Percent (%)

No Advance Planning

5

Less Than 48 Hours (2 days)

19

More Than 48 Hours, But Less Than A Week

16

More Than One Week, But Less Than One Month

23

More Than One Month, But Less Than Three Months

33

More Than Three Months, But Less Than Six Months

1

More Than Six Months

3

I Don’t Remember

0

Region 1: Amount of Advance Planning (n = 65)

Summer

ORIGINAL QUESTION FORMAT

How long before you started on this trip did you and your group begin planning for this trip? (Please check only one box)

Percent (%)

No Advance Planning

11

Less Than 48 Hours (2 days)

12

More Than 48 Hours, But Less Than A Week

3

More Than One Week, But Less Than One Month

9

More Than One Month, But Less Than Three Months

20

More Than Three Months, But Less Than Six Months

11

More Than Six Months

28

I Don’t Remember

6

Region 1: Amount of Advance Planning (n = 44)

Fall

ORIGINAL QUESTION FORMAT

How long before you started on this trip did you and your group begin planning for this trip? (Please check only one box)

Percent (%)

No Advance Planning

18

Less Than 48 Hours (2 days)

11

More Than 48 Hours, But Less Than A Week

11

More Than One Week, But Less Than One Month

18

More Than One Month, But Less Than Three Months

21

More Than Three Months, But Less Than Six Months

14

More Than Six Months

5

I Don’t Remember

2

Region 1: Sources of Information (n = 56)

Winter

ORIGINAL QUESTION FORMAT

Trip Planning Information Sources

Percent (%)

Magazine advertisement (magazine name:)

1

Magazine article (magazine name:)

2

Newspaper article (newspaper name:)

3

Newspaper advertisement (newspaper name:)

2

Travel feature on TV 

3

Advertisement on TV

2

Radio

5

Prior travel in Idaho

61

Information from friends, relatives, or acquaintances

12

Highway signs

32

Billboards

6

Internet/World Wide Web (Www)

2

Information from a Visitor and Convention Bureau in Idaho (name of town:)

24

Information from Idaho campground owners & operators

3

Information from Idaho outfitters and guides

2

Information from a Chamber of Commerce in Idaho (name of town:)

5

Information from travel agents

1

Information from service employees (waiters and waitresses, gas station attendants, hotel check-in clerks, etc.)

5

Information from Idaho Division of Tourism Development

4

Information from Idaho State Parks

3

Information from federal land management agencies (USFS, BLM, NPS)

1

Other

26

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Sources of Information (n = 86)

Spring

ORIGINAL QUESTION FORMAT

Trip Planning Information Sources

Percent (%)

Magazine advertisement (magazine name:)

16

Magazine article (magazine name:)

0

Newspaper article (newspaper name:)

2

Newspaper advertisement (newspaper name:)

1

Travel feature on TV 

2

Advertisement on TV

2

Radio

2

Prior travel in Idaho

43

Information from friends, relatives, or acquaintances

72

Highway signs

46

Billboards

17

Internet/World Wide Web (Www)

20

Information from a Visitor and Convention Bureau in Idaho (name of town:)

47

Information from Idaho campground owners & operators

2

Information from Idaho outfitters and guides

1

Information from a Chamber of Commerce in Idaho (name of town:)

1

Information from travel agents

32

Information from service employees (waiters and waitresses, gas station attendants, hotel check-in clerks, etc.)

41

Information from Idaho Division of Tourism Development

16

Information from Idaho State Parks

7

Information from federal land management agencies (USFS, BLM, NPS)

2

Other

23

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Sources of Information (n = 52)

Summer

ORIGINAL QUESTION FORMAT

Trip Planning Information Sources

Percent (%)

Magazine advertisement (magazine name:)

1

Magazine article (magazine name:)

4

Newspaper article (newspaper name:)

0

Newspaper advertisement (newspaper name:)

0

Travel feature on TV 

0

Advertisement on TV

2

Radio

2

Prior travel in Idaho

51

Information from friends, relatives, or acquaintances

32

Highway signs

57

Billboards

21

Internet/World Wide Web (Www)

42

Information from a Visitor and Convention Bureau in Idaho (name of town:)

32

Information from Idaho campground owners & operators

14

Information from Idaho outfitters and guides

24

Information from a Chamber of Commerce in Idaho (name of town:)

2

Information from travel agents

25

Information from service employees (waiters and waitresses, gas station attendants, hotel check-in clerks, etc.)

28

Information from Idaho Division of Tourism Development

8

Information from Idaho State Parks

33

Information from federal land management agencies (USFS, BLM, NPS)

5

Other

8

Percents do not add to 100 because respondents could choose more than one response.

Region 1: Sources of Information (n = 37)

Fall

ORIGINAL QUESTION FORMAT

Trip Planning Information Sources

Percent (%)

Magazine advertisement (magazine name:)

5

Magazine article (magazine name:)

5

Newspaper article (newspaper name:)

0

Newspaper advertisement (newspaper name:)

3

Travel feature on TV 

0

Advertisement on TV

5

Radio

2

Prior travel in Idaho

50

Information from friends, relatives, or acquaintances

49

Highway signs

55

Billboards

16

Internet/World Wide Web (Www)

19

Information from a Visitor and Convention Bureau in Idaho (name of town:)

11

Information from Idaho campground owners & operators

5

Information from Idaho outfitters and guides

0

Information from a Chamber of Commerce in Idaho (name of town:)

9

Information from travel agents

4

Information from service employees (waiters and waitresses, gas station attendants, hotel check-in clerks, etc.)

21

Information from Idaho Division of Tourism Development

11

Information from Idaho State Parks

7

Information from federal land management agencies (USFS, BLM, NPS)

14

Other

11

Percents do not add to 100 because respondents could choose more than one response.